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Breakthrough Moments : ウィキペディア英語版 | Breakthrough Moments
Breakthrough Moments (BTM’s) are naturally occurring points in gameplay, when users are most receptive to brand messages.〔Shaul, Brandy. (“MediaBrix touts success of Breakthrough Moments in mobile games” ), “Inside Mobiel Apps”, 18, December 2013.〕 This includes when a player reaches moments of triumph such as completing a level, achieving a high score, defeating a key enemy,〔Carney, Michael. (“MediaBrix enables targeted advertising during moments of positive and negative emotion in social games” ), “PandoDaily”, 18, April 2013.〕 or gets stuck on a level and is in need of help.〔Koetsier, John. (“Mediabrix’ in-game ads are generating $200 CPMs — 180 times more than traditional ads” ), “VentureBeat”, 20, December 2013.〕 ==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Breakthrough Moments」の詳細全文を読む
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